London is experiencing a boom in rental prices. Some locations are benefiting from an unexpected rise in desirability and can command an increase in letting prices. If your rental property falls into this category you could do well to invest and upgrade your property to reflect the upturn in events.
By presenting it as a stylish and aspirational home you would be attracting a higher calibre of tenant who is prepared to pay more.
This was the case for a DesRes client in Bethnal Green, East London. When it was time for the property to be refurbished, he decided to upgrade the specification of his three bedroom flat to match the new status that Bethnal Green currently enjoys. This is true in some South London locations too, eg Balham and Battersea.
Landlords could also benefit from a stylish set of property photographs to advertise the property on estate agent details when in between lets. It is often the case that the property is shown to prospective tenants in its most shabby state with the outgoing tenants still in occupation.
DesRes recommend re-styling the property after the tenancy has lapsed, and taking advantage to photograph the property at its best, in effect re-launching it, in its upgraded state, to the market.